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Monday, January 03, 2005

California/Anaheim/Los Angeles Angels

Today's item, submitted for your mockery:

ANAHEIM, Calif. -- Baseball's Angels have a new name, and it's a mouthful: The Los Angeles Angels of Anaheim.

The switch, which will be challenged in court by the city of Anaheim, is intended to help the team market itself to more of Southern California, attract more advertising sponsors and broadcast revenue, the team said Monday.

"We believe that the appeal in the marketplace will be broader," Angels spokesman Tim Mead said.

The city of Anaheim will file a lawsuit to block the name change and hopes to obtain a temporary restraining order in place this week, city spokesman John Nicoletti said.

Anaheim officials believe the change violates the terms of the team's 33-year lease with the city.

"It's geographically confusing and absurd," Nicoletti said. "No other professional sports franchise that I know of has two different cities in its names."

This reminds me of sports stadium names like "Invesco Field at Mile High" and "Oriole Park at Camden Yards."

Geep has a few other team name suggestions, while the MLB.com press release somehow omits the detail about the pending lawsuit (I wonder why...).

David Pinto: "They should have finished the deal and called themselves the Los Angeles Angels of Anaheim, California!"

More mockery here, including the comment from Adam M of New York of East Hollywood asking, "How will 'Los Angeles Angels of Anaheim' work in practice? Will the standings in the paper read 'Los Angeles' or 'Anaheim'? Will the uniforms or hats read "Los Angeles" at some point?" Good questions. Considering their previous duds.

Pearly Gates, the first Angels blog I came across, headlines, "Angels announce intention to become laughing stock of American League" and writes:

Spend your money wisely, and you win games. Win games, and you build your fan base. By building your fan base, you can improve your local media contracts. ... Gimmicks are not acceptable alternatives for any of these steps. A new name, a new logo, a new uniform, or even a new stadium isn't going to add to your fan base, and it's certainly not going to make a television station pay any more for your product.

Remember, this is a team barely two years removed from a World Series championship. Add this to the potential move of the 2003 champion Marlins because of the inability to get a new stadium deal and you see that baseball might be in a bit of trouble.